Precision
Every interaction is aimed at the right audience. Prospects are selected on clear criteria – sector, decision-making role and the problems they need solving – which leads to better meetings and higher conversion.
Outbound sales services to help your B2B business grow
Building a high-performing sales and marketing function takes time, money and the right people. Our experienced team takes care of every pre-sales activity, so your salespeople can focus on closing more deals.
Lead generation
Lead generation is the foundation of every appointment setting campaign. Together we define the industries, regions, company sizes and job titles that make up your ideal customer profile, then build a prospect list from verified data and market research.
Outreach runs across the channels that suit your buyers – phone, email and LinkedIn – and every response is qualified against your criteria. Only prospects with genuine potential are handed over, so your salespeople spend their week selling rather than searching.
- Ideal customer profile workshop
- Prospect lists by sector, region and headcount
- Multi-channel outreach and follow-up
- Qualification against agreed criteria
Cold calling
A well-prepared phone call is still the quickest way to start a real conversation with a senior buyer. Our callers work from a tailored talk track, open with relevance, handle objections calmly and qualify interest before proposing a meeting.
Calls are made in multiple stages, with follow-up on every promising conversation. The result is a calendar of meetings with people who know why they are meeting you – and a clear record of every call outcome.
- Talk tracks written for your offer
- Switchboard and gatekeeper handling
- Objection handling without pressure
- Call outcomes logged in your CRM
Sales support
Sales support covers the pre-sales work that keeps a pipeline healthy but rarely gets done well: following up on enquiries, nurturing prospects who are not ready yet, updating the CRM and confirming meetings the day before.
Every meeting arrives with a short brief – who the prospect is, what they said and why they agreed to talk – so your salespeople walk in prepared. Regular insight reports show where the pipeline is growing and where it is stalling.
- Lead nurturing and follow-up
- CRM hygiene and data updates
- Meeting confirmations and reminders
- Pre-meeting briefs for your sales team
Market research and targeting
Good targeting is the difference between a campaign that books meetings and one that burns through a list. Market research looks at sector trends, competitor activity and market conditions to identify where demand for your offer is strongest.
The output is a prioritised prospect list aligned with your ideal customer profile (ICP) – the industries, locations and decision-makers to approach first – backed by verified data and a clear plan for each channel.
- Sector and competitor analysis
- ICP definition and prioritisation
- Verified contact data
- Channel plan per segment
Email outreach
Email outreach starts with your goal – brand awareness, lead generation or booking meetings directly – and is designed around the audience you want to reach. Prospects are segmented so each group receives a relevant message rather than a generic blast.
Subject lines and messages are A/B tested, and personalised follow-ups keep the conversation going until the prospect is ready to talk. You see open, reply and conversion rates, so it is clear how email contributes to booked appointments.
- Segmented, personalised sequences
- A/B testing of subject lines and copy
- Follow-ups timed to engagement
- Open, reply and conversion reporting
Campaign performance reporting
Reporting turns activity into decisions. Regular reports summarise call outcomes, open and response rates and qualified appointments, and compare them against the targets agreed at the start of the campaign.
Beyond the numbers, you receive practical recommendations on messaging, targeting and channel mix – so the campaign improves month by month and you can see the return on your investment.
- Weekly or monthly reports
- Meetings booked against target
- Channel and message performance
- Actionable recommendations
Our values
Three principles shape every campaign we run – and the way our appointment setters represent your business.
Persistence
Decision-makers are busy and often hybrid. Consistent follow-up across calls, email and LinkedIn keeps prospects engaged and gets past the communication barriers that stall most outreach.
Personalisation
Messages written for the prospect's industry, role and challenges show a genuine understanding of their business – and make a booked appointment far more likely.
Questions about our services
Something we haven't covered? Send us your question – advice is free and comes with no obligation.
Can I buy a single service, or does it have to be a full campaign?
You can start with a single service – for example cold calling or email outreach – and add research, sales support or reporting later. We will suggest the combination that suits your goals and budget.
Is it legal to email business contacts in the UK without consent?
For corporate subscribers – limited companies, LLPs, Scottish partnerships and public bodies – PECR does not require prior consent for B2B marketing emails, provided you identify yourself and offer a simple way to opt out. Sole traders and most partnerships are treated like individuals and need consent or the soft opt-in.
A named employee's work email is still personal data, so UK GDPR applies: you need a lawful basis, usually legitimate interests, and must tell people how their data is used.
Do appointment setters work in our CRM or theirs?
Either. We can log calls, notes and booked meetings directly in your CRM, so your sales team sees everything in one place. If you prefer, we work in our own system and send regular exports or reports.
Do you work with companies outside the UK?
Yes. Many clients are overseas businesses entering the UK market. Our appointment setters know UK buying habits, business etiquette and the regulatory rules for outbound sales, which makes us a fast way to test demand before hiring locally.
Get in touch
Questions about pricing, which payment model to choose, or ready for a personalised quote? Fill in the form and we'll get back to you promptly.
1. Share your brief
Your offer, target market and the number of meetings you would like each month.
2. Free consultation
We discuss your goals, recommend the right set-up and answer your questions.
3. Quote and kick-off
You receive a clear quote in pounds. Once you're happy, our appointment setters get started.
Prefer email? info@futuremeets.com
Request a free quote
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