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B2B Appointment Setting

How much does it cost to hire an appointment setter?

Use our UK pricing calculator to get an instant estimate in pounds. When you're ready, send it to us and we'll come back with an exact quote.

Estimate your monthly cost

Three quick choices give you an indicative UK price range.

1. How would you like to pay?
2. Who do you want to meet?
10

Indicative price, excl. VAT

£3,500 – £5,500per month

≈ £350–£550 per qualified appointment

Based on typical 2026 UK market prices. Your exact quote depends on sector, data, channels and campaign length.

Get your exact price

Send us your estimate and we'll come back with a tailored, fixed quote.

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Estimated UK price ranges

The calculator is based on typical UK market prices, excluding VAT (last reviewed October 2026). Your final price depends on your sector, the data required, channels and campaign length.

Hourly rate

£25–£55per hour

Best for: pilots, short projects and first-time buyers

  • Hours scaled up or down month to month
  • Low commitment
  • Rate rises with caller seniority and campaign complexity

Monthly retainer

£1,500–£8,000per month

Best for: a steady, predictable pipeline

  • Predictable budget
  • Usually includes data, scripting and reporting
  • Best value over three months or more

Pay per appointment

£150–£500per appointment

Best for: roi-focused teams with clear targets

  • Pay only for results
  • Rate depends on seniority and how strict the qualification is
  • Some providers add a one-off set-up fee of £500–£3,000

How the estimate is calculated

Three inputs decide which part of the UK price range applies to you. For a full breakdown, read our guide to appointment setting costs and fees.

Back to the calculator
  1. 1

    Pricing model

    Hourly, retainer or pay per appointment – each spreads cost and risk differently.

  2. 2

    Target audience

    The more senior and harder to reach your buyers are, the higher the price band.

  3. 3

    Volume

    Hours per week, or the number of qualified appointments you want each month.

Calculate priceGet a free quote